If you have landed here, I assume that you are very concerned about the latest developments in AI and Digital Marketing. And it’s true, AI is coming for human influencers for social media.
Not much, let’s go back a little to where the idea of AI influencers was born and developed. Big tech giants like Amazon, Google and Meta are pushing the boundaries of AI-powered advertising. They encourage brands to use the best AI tools for digital marketing and ad creation, which promises greater efficiency, reduced costs and precise targeting. This technology has led to the emergence of AI-generated virtual influencers that are used by brands for their affordability and their ability to generate consistent content.
A Meta case study proves the power of AI influencers! H&M has teamed up with Meta, the virtual creator Kuki (@kuki_ai) of ICONIQ AI, to promote his collection inspired by the metaverse.
The advertising campaign for Instagram was launched in different video formats and Kuki wore different outfits from H & M. The campaign lasted 10 days and, as a result, H & M saw its advertising memory increase by 11 times. It’s breathtaking, isn’t it?
Before we dive into the exciting world of AI influencers, let’s take a look at What the concept is and how they work.
What is an AI influencer?
Think of an influencer who never gets old, doesn’t eat, doesn’t sleep or even doesn’t take a Break – here are the AI influencers! You are not your average Joe or Jane, they are computer generated characters designed using sophisticated artificial intelligence technologies to imitate human influencers on social media platforms.
The rise of these virtual influencers is not just a fad. They are becoming a real force for social media and influencer marketing. Brands are increasingly collaborating with these digital personalities, because they realize that they are inexpensive in Engagement and unlimited in creativity.
There are three types of AI influencers: non-humans, animated humans, and realistic CGI humans. Each offers an innovative way to connect with the audience.
How do AI influencers work?
AI influencers refer to the intersection of Technology and creativity. It is a combination of 3D modeling, AI algorithms and creative scripts that bring these virtual entities to life. This Duo allows you to publish content, connect with users and even participate in brand collaborations like any human influencer would. The content creation process involves teams of graphic designers, animators and AI specialists who work together to ensure that the influencer’s posts are not only visually appealing, but also engaging and interactive.
Examples of AI influencers working with brands illustrate their operational dynamics. For example, a virtual influencer can be programmed to wear digital versions of the latest collections from fashion brands like Kuki, tag the brand and use certain Hashtags, just like a human influencer. The difference lies in the background operations, where each message, comment or story is the result of careful planning and execution by a team rather than spontaneous human creativity.
In 2018, during the Milan Autumn / Winter Fashion Week, influencer ai Miquela (aka Lil Miquela) took over the Instagram of the Prada fashion house and made a splash by attending the Prada fashion show and posting BTS videos alongside previews of the collection.
