It is precisely these changes in the industry that explain why Podcastle, a leading AI-based content creation platform, has recently published an ebook that explores how AI can profoundly transform audio and video production and provides valuable insights into the future of content creation for teams
Let’s review some key highlights from his Ebook and explore how these innovations will transform marketing strategies in the coming year.
The rise of AI in content creation
With almost 90% of marketers planning to increase audio content and 70% considering video as their most effective conversion tool, it is clear that these formats dominate the field of content marketing. That said, less than 20% of marketers believe they have the resources to create high-quality Audio/video content.
Why is that? Many cite time constraints, limited bandwidth and technical obstacles as significant obstacles. But that’s where AI comes in to bridge the gap. So let’s take a look at the top five ways AI is changing the way content creators record, edit, and publish their work.
1) Optimized Production Process
AI-powered tools simplify content creation from start to finish, reduce technical requirements and speed up production times. Nowadays, you can use an AI PDF wizard to quickly summarize long forms of content with a few clicks.
In the past, content teams had to juggle multiple platforms for recording and editing, which led to inefficiencies and collaboration challenges. Now, AI solutions offer complete and easy-to-use dashboards that bring all aspects of a project together in one place.
These intelligent systems can automate repetitive tasks, such as the generation of Intros or advertising segments, by simply transforming written scripts into voices – an automation that not only saves time, but also ensures consistency between different content.
2) Quality improvement through automated editing
Maintaining high standards while meeting tight deadlines has been a constant challenge for marketers. This could be a thing of the past, as there are a handful of AI-based automated editing features that take the guesswork out of the process.
These features can automatically suggest and integrate improvements such as::
- Noise reduction for professional studio-quality sound
- Automatic leveling to normalize audio tracks for an improved listening experience
- Cinematic blur for a softer, movie-like effect in videos
- Video enhancement to convert grainy footage to crisp hd quality
Overall, there are a handful of AI-based improvements that not only save hours of processing time, but also guarantee a sophisticated and professional final product.
3. Cost-effective Content Creation
Given that the average podcast editing rate will reach per hour in 2023, outsourcing production can be expensive for many marketing teams. Here, AI software turns out to be an affordable option for those who are faced with budget constraints and resource constraints, as the Technology allows marketers to create professional-quality content without the need for expensive equipment or external expertise.
