What is AI in Digital Marketing?
Artificial intelligence helps marketing agencies – including the top agencies featured in our curation – to create a combination of intelligence elements with the human mind.
The use of artificial intelligence in digital marketing facilitates and improves processes, parallel to the main motive of AI-driven technological progress. Marketing teams gain more time for creative tasks and speed up repetitive tasks. According to HubSpot’s 2024 AI trends report, 75% of marketers are reducing time spent on manual tasks and 73% say they are becoming more productive:
Artificial intelligence offers more than automation or other simple digital tools and mimics the human mind to make decisions and function. As a result, it helps marketing teams to create effective marketing plans and workflows.
AI in digital marketing needs data to perform its tasks for companies within the framework of models created by algorithms. The raw material of artificial intelligence algorithms and models is data. That is why data collection or data protection is a hot topic in today’s business world.
The amount of data produced in the digital marketing world is enormous. It is meta to sell, buy, own and protect. The solution to the challenge of managing and analyzing these large amounts of data lies in AI technologies so that companies can benefit from them to improve their marketing performance.
How do companies use AI in digital marketing?
The development of artificial intelligence helps companies and brands in digital marketing to create various alternatives in terms of how to communicate with their target audience.
In digital marketing, it is possible to conduct target group-oriented marketing by collecting data about customers, potential customers and the target group using artificial intelligence technologies.
Artificial intelligence can evaluate and process big data in real time. This allows marketers to develop competitive marketing strategies by seeing the big picture.
Artificial intelligence technologies and industries such as natural language processing (NLP) and machine learning (ML) play an active role in digital marketing with personalized content suggestions, email marketing, improved customer service, real-time customer support and social media marketing.
Artificial intelligence offers companies solutions to make their advertising more effective and represents a critical advertising effort. In addition, AI digital advertising with the right content enables companies to reach their target groups at the right time and in the right environment.
AI marketing is based exclusively on well-coordinated data, analyses and research. Combining AI with digital marketing is currently one of the most successful ways to do wonders in terms of lead capture for marketing strategies.
Let’s look at some important aspects of how AI is used in the digital marketing landscape:
AI in Visual Marketing creation
The role of AI in the creation of visual content is becoming increasingly clear. Since marketing visualizations are of crucial importance for audience retention, AI is proving to be crucial for improving this area. Tools such as Midjourney and Leonardo.ai use AI to refine designs and anticipate upcoming trends, all in real time. A notable example of the use of AI for marketing visualizations is Heinz’s partnership with the agency Rethink. Together they launched a unique advertising campaign with fully AI-created visuals, aptly named “A.I. Ketchup.”
They prompted AI with inventive concepts such as “ketchup in space”, and the generated images unmistakably reflected Heinz’s brand identity even without specific branding. Interestingly, the online community soon joined the initiative and offered their own requests to strengthen the deep connection between the Heinz brand and ketchup.
Curious about other ways AI is reshaping marketing campaigns? Yesterday is another blog post by DAN; this time you will explore more AI marketing campaigns from agencies. After looking at these successful campaigns, we don’t think you can resist the urge to skyrocket your campaigns with AI, and luckily you have our carefully hand-picked list of the best AI marketing agencies.
